Vision Needs Purpose and Passion
At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their
March Madness and Innovation – what’s old is new.
We interrupt this blog for breaking news: I can now watch every game in the NCAA Tournament on my iPhone or iPad or Computer. It’ free. It’s easy and it’s innovation…in a r
“And more” is not the answer. It’s the problem.
I was in Cincinnati recently and saw a sign that intrigued me…. Doughby’s – Calzones, Crepes, and More. My wife loves crepes, so I thought I might pick one up on
The Unique Selling Proposition – R.I.P.
The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindse
Nobody buys a boat just to have a boat
When I discuss Marketing Innovation, one-on-one or with a group of 250, I always tell the story of the drill bit. It goes like this: You walk into Lowe’s to get a half i
What if your plan is solving the wrong problem?
We conducted a ReVision for a Cleveland company that came to us with a serious problem. In our JumpStart, we worked through the problem and, in less than an hour, we had two very
That’s absurd! vs. Innovation
When we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door.” You know the “but” people.
Speed Kills vs. Innovation
I just heard a public service announcement for the Highway Patrol. You’ve heard it before – “This is trooper B. R. Jones reminding you that speed kills. Slow down
Passion or Vision. Which would you choose?
It’s clear. A company needs a vision. It has to know where it’s going, why it’s going, and it needs a plan to get there. Without purpose and passion though, a v
Do You Have 2020 Vision?
Every MBA school in America will tell you the importance of a 5 year plan. You have to have a clear vision of where you are headed, where your business will be, and what it will LO