QUICK Steps to Better Sales
Here are some QUICK and easy steps to help you become better at sales. Quiet quiet, quiet. Know when to be quiet. Let your customer do most of the talking. They will tell you
Discover the Creativity
To regain your imaginative edge: Disrupt your daily habits. Commute to work a different way. Redecorate your office. “Borrow” an unused workspace. Changing your envir
Add Some New Business Intelligence Tools to Your Kit
There is a wide array of tools out there to choose from. And it is critical to understand your marketing needs to help you choose the right tools for the job at hand. With a range
Milestones Help You Manage the Process
As we all know, if you build objectives and support them with goals, you must have a way to track your progress. Make sure that you build milestones into the process of assessing R
Commit to Specific ROI Goals
As with any other process objective, your people have to break major ROI objectives into smaller, achievable ROI goals. This is especially important when you’re dealing with
Clarify Your ROI Objectives
There is no better way to prove ROI than to set clear objectives, outline them in terms of goals and expectations, and delineate methods to reach those objectives. Just like your c
Web Data Is Your BFF for Calculating ROI
The first, best thing you can do to measure ROI is to measure EVERY bit of customer activity on your website. What kind of traffic are you generating? Which products are generating
Long Sales Cycles With Complex Processes Can Complicate Determining ROI
The longer the cycle, the more difficult it becomes to separate out all the factors involved. Did the new ad campaign cause a big bump in Denver-area sales over the past year? Or w
ROI is a Great Tool – But Only in Specific Uses
Return on investment, or ROI, has proven to be an excellent gauge of marketing effectiveness when it comes to lead tracking and generation. This is a quantifiable process and lends
ROI Is Not (And Can Never Be) An Exact Science!
ROI, or Return on Investment, is a buzzword that has been hanging around business conference rooms forever, like a bellhop waiting in a hotel room for a tip. It’s one of thos
