Enhancing Customer Loyalty During Change
We are living in an age of incredible change and some instability. Organizations are undergoing massive changes including reorganizations, re-engineering, downsizing, mergers, acquisitions, market conditions, software and hardware changes, and new management. This rapidly changing workplace demands adaptability on the part of salespeople. Old ways of doing things often no longer work. With change comes […]
Good Marketing Isn’t Cheap. Cheap Marketing Isn’t good.
Anything worth doing is never easy. Investing in good marketing may feel expensive, but the investment is valuable for every business.
Customer Satisfaction Is Up When Wait Is Down
Before you put a great amount of time and money into a plan to improve customer satisfaction, consider this: A recent survey found that the most important factor affecting satisfaction was how long customers must wait. In fact, waiting had twice the impact of factors like friendly and knowledgeable reps and the range of products […]
Make Your Follow-Ups Count
The Sales Bible Prospecting can get to be a lot like learning multiplication tables – mindless repetition of the same process. Often we send out letters to our prospects, then call to ask if they received the letter, and what do they say? “No!” Let’s look at other ways of following up on that initial […]
Benefit From Account Reviews
The selling advantage A regular account review is an excellent way to keep in touch with your regular customers and let them know you are interested in their well-being. Set up a tickler file to keep track of all the notes about your key accounts and personal items to review before each sales call. On […]
