Vision Needs Purpose and Passion

At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their problems, build consensus on the solutions, and create a bold, new vision for their future. Our job is to change the future, and this is how we start.

Vision is just the beginning.

While vision is important, it is not the be all/end all. Sometimes vision is focused on the wrong things. Just as often, the vision is lacking two other key ingredients – purpose and passion.

I believe it is this golden triangle of Vision, Purpose and Passion that makes great companies truly great. It’s the secret sauce that Steve Jobs brought back to Apple to take them from the brink of bankruptcy to the most profitable company on the planet. It was Jobs’ unrelenting obsession with building insanely great products that gave his team the focus, dedication and freedom to imagine new products and solutions that changed our world.


“Have the courage to follow your heart and intuition.”  – Steve Jobs

Purpose and passion is what produces the WHY that Simon Sinek talks about in his book “Start with Why”. People don’t buy what you do, they buy why you do it. If your company has purpose and passion that aligns with your customer’s needs, wants, desires, and dreams, you can’t help but succeed.

Have Purpose. On Purpose.

Companies that have purpose on purpose are the enduring brands