Remember to Balance Creativity with ROI
Let the heart rule the head – because this is true with 90 percent of your customers. We all like to think that we make our purchasing decisions in a completely rational manner. But, increasingly, research shows this is far from true. We are emotional beings, and we make most of our decisions emotionally. Many […]
Prepare Yourself for Seminars
A professional conference or seminar can be well worth the time away from the office if you take the right approach. Here’s how to turn your next professional meeting into a valuable experience: Prepare yourself ahead of time. For example, list at least five specific questions you want answered at the conference. Use break time […]
Navigating the Future: Artificial Intelligence and Workplace Belonging
We are entering an amazing age where there will be a symbiotic relationship between humans and intelligent systems.
Increase the Effectiveness of Your Emails with These Tactics
The rise of virtual teams and long-distance workplaces has brought a growing dependence on email. Like every form of communication, email is a tool that requires a certain amount of finesse. Here are some tips for you on getting the message across.1. One email, one topic. Don’t try to cover too much territory in a single […]
How to CAPTURE Business
C – Customize: Create an individually targeted presentation and solution for each potential customer. A – Analogies: Find a sales situation in previous sales in which the buyer made a decision similar to the one you need from this buyer. Remember that adults act on precedent. P – Perceived value: Your buyer’s perception of your solution must […]
