Instead of “Shooting from the Lip”
Helping difficult customers often means overcoming your first impulse. Turn “shoot from the lip” responses into tactful, helpful ones. 1. “I can’t hel
Change Your Voicemail Message Frequently
Some workers use the same outgoing voicemail message for years without changing it. The message may be functional, but what does it convey? An unchanging voicemail could project a
Discover the Creativity
To regain your imaginative edge: Disrupt your daily habits. Commute to work a different way. Redecorate your office. “Borrow” an unused workspace. Changing your envir
Add Some New Business Intelligence Tools to Your Kit
There is a wide array of tools out there to choose from. And it is critical to understand your marketing needs to help you choose the right tools for the job at hand. With a range
Exercise Creativity With These Group Activities
Although many people believe that creative minds are born, not made, experts say that you can teach people to become more creative. Here are two exercises to try with your co-worke
Kids Know How to Innovate
The world is one big school, and sometimes our lessons come from unlikely places. For instance, if salespeople were more like kids, they might be more successful. Consider these ex
Trade Show Tips
1. Add eye appeal. Glitz and glamour do work! Smart companies adorn displays with Christmas lights, colorful banners, kinetic scale models – even talking robots. 2. Pique
Remember to Balance Creativity with ROI
Let the heart rule the head – because this is true with 90 percent of your customers. We all like to think that we make our purchasing decisions in a completely rational mann
McKnight Carries on Marketing Innovation Legacy
Skip Carney, founder of CarneyCo, an innovation-focused marketing communications agency, is excited to announce that Jessica Carney McKnight has been named president of the 41-year
Vision Needs Purpose and Passion
At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their
