Trade Show Tips

Tradeshow Tips

1. Add eye appeal. Glitz and glamour do work! Smart companies adorn displays with Christmas lights, colorful banners, kinetic scale models – even talking robots.  2. Pique browsers’ curiosity. One company used a bold-lettered banner with the question, “How many tons of sand does it take to forge one compression tank?” Passersby asked, “How many does it […]

Remember to Balance Creativity with ROI

balancing creativity and roi

Let the heart rule the head – because this is true with 90 percent of your customers. We all like to think that we make our purchasing decisions in a completely rational manner. But, increasingly, research shows this is far from true. We are emotional beings, and we make most of our decisions emotionally.  Many […]

Video Is A Powerhouse For Digital Dominance

Speak to your customers’ visual and auditory senses to propel your brand. As the landscape of digital marketing continuously evolves, the use of video has emerged as a powerful and essential tool for businesses seeking to connect with their target audiences in a compelling and engaging way. The importance of incorporating video into marketing strategies […]

Banishing the “But” – The Silent Saboteur of the BIG IDEA

There are two things that come to mind when thinking about the “Big Idea.” One is within the realm of marketing and advertising, and the other has to do more specifically with innovation in regards to products or technology. For this article, we will focus more on the marketing and advertising side, and the way […]

Instead of “Shooting from the Lip”

Helping difficult customers often means overcoming your first impulse. Turn “shoot from the lip” responses into tactful, helpful ones.  1. “I can’t help you with that.” Instead try: “I need more information to determine the best way to help you.” Don’t jump to the conclusion that you can’t help your customer just because their question isn’t […]

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