Remember to Balance Creativity with ROI

balancing creativity and roi

Let the heart rule the head – because this is true with 90 percent of your customers. We all like to think that we make our purchasing decisions in a completely rational manner. But, increasingly, research shows this is far from true. We are emotional beings, and we make most of our decisions emotionally.  Many […]

Do You Have a Guarantee?

A guarantee isn’t a gimmick; it’s the portal to improving customer relations. When your company has the courage to promise absolute satisfaction or give customers their money back, you differentiate yourself from your competitors by announcing up front that your number one long-term goal is customer loyalty. The guarantee is also a good word-of-mouth promotion […]

Mistake City

Mistake City

If you fear mistakes, you’re bound to make them. Why? Because instead of playing to win, you’re playing not to lose. Taking the safe path can lead you down the wrong path. If you’re trying not to lose or make mistakes, you’ll come up short. This attitude becomes a crutch that will negatively affect your […]

Need Better Leads? Hold a Website Contest

Your website should be a bountiful source of leads for your sales staff. With the right kind of planning, an online contest can produce a steady stream of qualified prospects. Here are some pointers:  Decide on the contest objectives. Since you want to draw attention to your products and services, select an activity that will encourage […]

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