Enhancing Customer Loyalty During Change
We are living in an age of incredible change and some instability. Organizations are undergoing massive changes including reorganizations, re-engineering, downsizing, mergers, acqu
What You Need to Know About ROI
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item
Achieve Your Goals
Setting and pursuing realistic goals is the key to success. How do you know if your goals are realistic? Once your goals are set, how do you achieve them? Follow these guidelines:
Prepare Yourself for Seminars
A professional conference or seminar can be well worth the time away from the office if you take the right approach. Here’s how to turn your next professional meeting into a
Do You Have a Guarantee?
A guarantee isn’t a gimmick; it’s the portal to improving customer relations. When your company has the courage to promise absolute satisfaction or give customers their
Keep the Pizzazz In Your Presentation
Don’t dilute the impact of your message. Instead, help your audience follow along: minimize words and statistics on slides; use contrasting colors and varied type fonts to in
McKnight Carries on Marketing Innovation Legacy
Skip Carney, founder of CarneyCo, an innovation-focused marketing communications agency, is excited to announce that Jessica Carney McKnight has been named president of the 41-year
Ummm….ladies. My eyes are up here.
I was taking a morning walk around the marina in New Bern the other day. Lots of folks were out for their morning coffee. There were joggers, walkers, talkers… It was a busy,
Vision Needs Purpose and Passion
At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their
