How Often Should You Advertise?
What are people actually thinking about when they see your ad? Thomas Smith, a nineteenth-century London businessman, offered the following advice to advertisers in 1885. And his w
Brain Power
Nothing beats a good idea’s potential return on investment. Make brainstorming sessions more productive with these steps to create the right environment, initiate the flow of
Discover the Creativity
To regain your imaginative edge: Disrupt your daily habits. Commute to work a different way. Redecorate your office. “Borrow” an unused workspace. Changing your envir
Add Props to Your Presentation
According to Andrea Nierenberg, president of The Nierenberg Group, you can add power and pizzazz to your presentations by using props. She shares the following ideas, which cost li
Ten Commandments for Better Sales
When he was named Xerox’s district manager for Cleveland, Frank Pacetta vowed to turn his district into number one in the region even though it had finished last the year bef
Boost Sales with Incentive Programs
Incentive programs can do wonders for your sales figures – but only if the incentives are well-planned. Here are some basic steps to map out successful incentives contests.
Keeping Customers Happy
A customer’s family was nearing the end of a mountain of presents last Christmas when the phone rang. The caller? Not a relative spreading holiday cheer, but a Federal Expres
Make Them an Offer They Can’t Refuse
If you make your customer feel comfortable about a potential purchase, you’ll improve your odds of making the sale. Put prospects at ease by giving them a free trial period
What You Need to Know About ROI
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item
Need Better Leads? Hold a Website Contest
Your website should be a bountiful source of leads for your sales staff. With the right kind of planning, an online contest can produce a steady stream of qualified prospects. Here
