
Before a brand can inspire the market, it must unite the team behind it. Internal alignment ensures every employee understands, believes in, and communicates the brand consistently – across departments,

Are your mission, vision, and values driving action – or just framed on a wall? Ask five employees to recite your mission, vision, and values. If you get hesitation or

See Skip on Coast Live, on WTKR News 3 where he discusses the power of the ReVision™ process and the inspiration behind his new book, Start with How Might We.

In today’s world, people want to do business with brands they trust – and that trust often begins with community connection. Community engagement isn’t just about goodwill; it’s a long-term

Your team should know what’s coming before the market does. Too many launches flop because the internal team didn’t understand, didn’t know, or, worse, didn’t care about the campaign, the

Your brand is more than a logo or tagline. It’s the perception people have of your business. Whether you’re building a new brand from scratch or breathing life back into

Clear message = faster decisions, better leads, and a higher conversion. Download full guide here CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725

inBrand Launch & Market Entry, Branding & Identity, Innovation & Growth, Insights, Internal Alignment
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July 2, 2025
If your brand doesn’t speak at a glance, it’s not working. First impressions are fast. And 94% of them are visual. Use this checklist to evaluate whether your visual identity

In an era when competitors are just a click away, differentiation isn’t optional. It’s essential. Businesses that stand out don’t just have better products or services; they have unforgettable brands

Your brand should be unmistakable. Your brand voice should speak clearly to who you are, who you want to be, and who you will be for your customers. It’s a