Five Steps to Fostering Goodwill
A seasoned professional salesman once said to some new recruits, “No customer will leave you as long as it is to his or her advantage to stay. Your job is to make sure that there is an advantage in the continued relationship, and that
Need Better Leads? Hold a Website Contest
Your website should be a bountiful source of leads for your sales staff. With the right kind of planning, an online contest can produce a steady stream of qualified prospects. Here are some pointers: Decide on the contest objectives. Since
SMART Ways to Build Loyalty
Success in wooing – and keeping – customers means being SMART: Specify. Spell out to what extremes you’ll go to win the customers’ loyalty – not just satisfaction. And make sure everyone in the organization kno
It’s What You Say and How You Say It
An ancient king once dreamed that all his teeth had fallen out. He was naturally concerned about his dream, so the next morning sent for a soothsayer to interpret his dream. The soothsayer listened to the king’s dream, thought for a moment, and
Too Busy to Say Thank You?
Your intentions are good, and you know it’s important, but somehow you never have time to send that all-important thank-you note after closing a sale. Get a roll of stamps and a supply of attractive-yet-businesslike thank-you notecards. Put t
The 5 D’s of Success
To be a super salesperson and live up to your full potential, remember these five D’s: Decision.You must make a conscious decision to take charge of your own life and future if you want to grow. Change is difficult and not without risks. Howeve
