Add Power to Your Sales Letters
What’s the most powerful section of your sales letter? Research shows that the postscript is one of the first (sometimes only) items a prospect looks at. Use the P.S. to rest
Winning Negotiation Tactics
Good negotiators walk out winners, getting the best of the deal. But when you negotiate, make sure your clients feel like winners, too. If not, they may not do business with you ag
Top Nine Telephone Basics
Phone skills are an important part of the job. The way you handle your phone is as important as a face-to-face meeting. So take the time to go over some of these basics. Here is a
Handling Price Shoppers Who Play Games
Some buyers raise legitimate questions about price while others object because it seems the thing to do. These gamespeople are the most difficult to deal with. Some love to play an
Get On Track
From the very beginning of sales careers, reps learn that if they play the numbers game, eventually they’ll make the sales. It’s true, and the most successful people
Write A Thank-You Note When You Lose the Sale
Anybody can remember to write a thank-you letter to a customer after a successful sale or referral. When else should you say thanks? After a final refusal, or when the customer dec
Banish These Hackneyed Lines From Your Sales Talk
We’ve all heard them – the sales clichés that turn off customers. You may even be guilty of some yourself. These trite approaches sound persuasive, but they’re s
QUICK Steps to Better Sales
Here are some QUICK and easy steps to help you become better at sales. Quiet quiet, quiet. Know when to be quiet. Let your customer do most of the talking. They will tell you
Powerful Telephone Skills
Be precise with clients. Avoid these murky statements when talking with customers: “I’ll rush the order.” Better: “I’ll overnight it today.” &
If You Talkamileaminute, No One Will Listen!
Your choice of words is always important when you are conducting business. The right choice can help you soothe an angry customer, close a sale, or earn a raise. But also important