SMART Ways to Build Loyalty
Success in wooing – and keeping – customers means being SMART: Specify. Spell out to what extremes you’ll go to win the customers’ loyalty –
Too Busy to Say Thank You?
Your intentions are good, and you know it’s important, but somehow you never have time to send that all-important thank-you note after closing a sale. Get a roll of stamps
The Game: Last-Minute Negotiations at Closing
You’re feeling great. The buyer says he will accept your offer, and the deal appears to be all but closed. At this point, you want to finish the sale, reap the glory, and collec
Emphasize Your Sales Letter Message With a Positive P.S.
If you use direct mail to market your products or services, you already know that a postscript at the end of your sales letter is a must. Most people will look at the P.S. even if
