Category Archives

Market Innovation to Avoid Extinction

Innovation guru Doug Hall says that every business, every product, every service is on a continuum somewhere between Monopoly and Commodity. At one end, you own the market (for the moment) and at the other, you compete with the rest of the commodities. I think it is the difference between Distinction and Extinction. At the Distinction end of the spectrum, sales, margins,…

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Innovation is like a sunset

I spend a lot of time on a sailboat so I've seen my share of sunsets. Glorious sunsets. Average sunsets. Lots of sunsets. It occurred to me recently that innovation is a lot like a sunset. 1. Sunsets can surprise you. You know the sunset is coming but you never know how it will appear until it happens. You have…

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Innovation Beats Clever Advertising

One of the best ad campaigns of all time was unveiled the day Avis declared "We're number two, we try harder." Avis was immediately propelled from the back lot of the airport parking deck to the "front row" in the minds of the car renting public. It was brilliant. Hertz dominated the market and, until that campaign, was the only brand…

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Market Innovation So You Can Say “No”

Marketing is not just about growing. It is also about choice. Sure you want to give your customers choices, but you also want to be able to choose your customers. If you have a steady flow of inquiries and leads, you have more control over the kind of business you take. This is especially true for B2B companies, but it…

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Market Innovation or Don’t Market

Innovation is the buzzword of the century and, while it is laudable to want to be like Apple or Amazon, it’s hardly necessary to reinvent your industry to find success. It IS necessary to market innovation. Why marketing innovation works. Simply put, innovation is a creative solution to a customer problem. Big problems, little problems, everybody has them and they…

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Innovate or what?

You know the stories of the great innovators. Amazon, Apple, Google are the superstar innovation companies of the day. Their stocks, their sales, their margins, their profits, and their brands all reflect the benefits of innovation. But what happens if you DON'T innovate? You wake up one day and you are closing 120 stores. You are Sears. Sears used to…

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