Trade Show Tips

Tradeshow Tips

1. Add eye appeal. Glitz and glamour do work! Smart companies adorn displays with Christmas lights, colorful banners, kinetic scale models – even talking robots.  2. Pique browsers’ curiosity. One company used a bold-lettered banner with the question, “How many tons of sand does it take to forge one compression tank?” Passersby asked, “How many does it […]

Nash Community College Announces Marketing Partnership with CarneyCo

Rocky Mount, N.C. – Nash Community College has selected CarneyCo, a strategic marketing agency, as its agency of record after a robust agency search. “We’re so excited to be working with the team at Nash Community College,” said Jessica McKnight, President of CarneyCo, which is based in Rocky Mount. “They’re so devoted to their students […]

Trade Show Tips

1. Add eye appeal. Glitz and glamour do work! Smart companies adorn displays with Christmas lights, colorful banners, kinetic scale models – even talking robots.  2. Pique browsers’ curiosity. One company used a bold-lettered banner with the question, “How many tons of sand does it take to forge one compression tank?” Passersby asked, “How many does it […]

Why do some people hate brainstorming?

If you want to start a revolution at your next staff meeting, grab a marker, stand up, and announce, “Okay everyone, we’re going to be innovative today. We’re getting outside the box and we’re gonna do some brainstorming for the next hour!” In their minds, your team members will be grabbing pitchforks, throwing darts, rolling […]

How Building a Brand is Like Building a Boat, part 2

Last time, we reviewed how, when I built a wooden kayak, I realized that building a boat and building a brand have a lot in common. You have to have vision, plans, patience, control, and it really helps to be innovative while you’re at it. There are other similarities and there was ONE big one […]

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