Trade Show Tips
1. Add eye appeal. Glitz and glamour do work! Smart companies adorn displays with Christmas lights, colorful banners, kinetic scale models – even talking robots. 2. Pique
McKnight Carries on Marketing Innovation Legacy
Skip Carney, founder of CarneyCo, an innovation-focused marketing communications agency, is excited to announce that Jessica Carney McKnight has been named president of the 41-year
Why do some people hate brainstorming?
If you want to start a revolution at your next staff meeting, grab a marker, stand up, and announce, “Okay everyone, we’re going to be innovative today. We’re get
How Building a Brand is Like Building a Boat, part 2
Last time, we reviewed how, when I built a wooden kayak, I realized that building a boat and building a brand have a lot in common. You have to have vision, plans, patience, contro
