Strategy First
Remember that time you reached the top of the mountain only to realize you were climbing the wrong mountain? OK, maybe it wasn’t a mountain, but admit it, there was still that one time you wished you’d stopped and asked for directions.
The difference between a good strategy and a Great Strategy is perspective. It’s taking the time to determine where you want to go, what the potential obstacles and opportunities are that you may not have seen, and what really is the best way to reach your end goal. A Great Strategy is even better when it focuses on your customers and how you solve their problems. That’s when the innovation comes alive.
Ready to be more? ReVision™ will get you there.
- Identify Problems and Facts
- Discover Opportunities and Possibilities
- Explore New, Innovative Solutions
- Cure Committee-itis
- Uncover Your Unique Brand Voice
- Create A Strategic Action Plan
- Monitor, Review, Improve
Branding
Your brand should accurately – and consistently – reflect who you are and what you mean to your customers. When done right, your brand will help you reach your ultimate destination. We work with clients to create, recreate, or refresh a brand identity that delivers unwavering representation, internally and externally. When you consistently apply your carefully crafted branding and messaging to all print, digital, and social assets, brand recognition and appeal grow. Even your use of typeface, voice, and visual imagery across applications will either dilute your brand or strengthen it.
- Naming
- Brand Voice
- Positioning
- Brand and Messaging Guides
- Logo
Custom Insights
Fantastic, impactful ideas start with true insights, sometimes, the insights come through custom research. We dig for meaningful information and consumer nuances and bring ideas to light.
- Qualitative (IDIs, Focus groups, open-ended surveys, social listening, white paper/third party research analysis and recommendations)
- Quantitative (Positioning testing, brand attribute testing, competitive analysis, awareness studies)
- Building strong strategic and creative processes to deliver relevant, sound recommendations
- Website
- Digital & Social
- SEO and SEM
- Video Filming and Editing
- Public Relations
- Environmental
- Messaging
- Events
- Media Planning and Buying
- And Whatever Comes Next
marketing
What is “marketing”? It’s every communication originating from your business and going out into the world. It’s your spoken, written, and digital messages and the visual aspects of everything you create. Smart, intentional marketing evokes connection and emotional response that prompt action beyond the latest price or deal. Our thoughtful approach is about creating a connection with you and your business so you can better connect with your customers.
Measure. Analyze. Improve.
Your marketing needs to be monitored and modified for optimum success. We employ next-generation analytics to get real-time metrics. We never have to guess or assume our communications are doing the job. We know exactly what’s working, and we know when a program needs adjustment or change. Like a commercial jet en route to a destination thousands of miles away, we make constant adjustments to make sure we arrive when and where we planned.
