CarneyCo Expands Unique Level of Client Services and Capabilities

Shelia Raines Joins CarneyCo as Relationship Manager

ROCKY MOUNT & JAMESTOWN, NC – CarneyCo, the marketing innovation agency, announces that Shelia Raines has joined the company as Relationship Manager.  

Photo of Shelia Raines

Based out of Raleigh, NC, Shelia will combine the experience she gained while working in account services with CarneyCo early in her career with the skills she gained from spending 12 years with tech firms around Boston. She helped those companies develop overall marketing strategies and oversaw digital marketing, organic search, and content development. Shelia has experience in marketing for e-commerce, software, pharma, nonprofit, manufacturing, and financial services. 

Shelia has managed a full range of marketing communications from small nonprofits to contributing to e-commerce education and co-marketing for major brands such as PLAYMOBIL, Bare Escentuals (bareMinerals), ZABAR’S, and Victoria’s Secret. She also enjoyed the excitement and fast-paced life in two start-up companies, which resulted in acquisitions by IBM and Salesforce. 

“I believe in treating all clients with the same level of respect and engagement, regardless of the size or industry. Your brand, your strategy, your problems – it all matters. This is integral to the values at CarneyCo,” Raines said. “In my new role, I am available to answer general marketing questions and, of course, provide guidance on our ReVision® process, which is truly unique and a jump-start for strategy development. I can only be a part of what I truly believe in – and that is a deeply thought-out and research-backed strategy. We offer a way for businesses to not just succeed but to thrive with innovative, customized solutions.”

ReVision is an innovative problem-solving process created by the CarneyCo team. It reveals a strategic action plan to address true business problems, uncover unique opportunities, and find the “Why?” These plans go beyond marketing and look at the entire organization – including operations, products, services, and sales – to ensure success at every level.

“Shelia has a unique understanding of being on both the agency side and the client side and can identify what challenges and pressures marketing professionals and company owners face,” says Jessica McKnight, CarneyCo’s President. “She also understands small business and start-up issues, as well as the process of change within more established cultures. We are excited to have Shelia on our team, and she will be a great resource for those looking to bring their strategy and their business to the next level.”

About CarneyCo
CarneyCo is a Strategy First marketing communications agency specializing in partnerships with companies that value strategy above tactics and creativity above the mundane in order to yield market-changing results. The company has offices in eastern and central North Carolina. For more information, visit or call 252.451.0060.

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