The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindset of the USP is still there. It’s time to lay it to rest. (more…)
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ABOUT SKIP CARNEY
Skip Carney is President and CSO (Chief Sunshine Officer)
of Carney & Company, The Marketing Innovation Agency.
His company serves national and regional organizations with future changing ReVision™ and Marketing Innovation.
Mr. Carney is a popular keynote speaker and presenter on
marketing, innovation, branding, and creative problem-solving. He writes regularly on these subjects.
"I may be the luckiest guy on the planet. I get to work everyday with people I really like. Our team is dedicated to making a difference for our clients and our world. Our clients are smart, determined, and enthusiastically embrace our approach to Marketing Innovation. Every day brings new, exciting challenges. Everyday, we get to Think Big. Life is good."