What if your plan is solving the wrong problem?

Carneyco - Advertising - Marketing - Strategy

We conducted a ReVision for a Cleveland company that came to us with a serious problem. In our JumpStart, we worked through the problem and, in less than an hour, we had two very good solutions. We all felt good about both options and resolved to carry those into the ReVision session the next day. Clearly, […]

That’s absurd! vs. Innovation

When we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door.” You know the “but” people. They follow every new idea with a “but.” “But we tried that.” “But we can’t afford that.” “But we’ve never done that before!”

Speed Kills vs. Innovation

I just heard a public service announcement for the Highway Patrol. You’ve heard it before – “This is trooper B. R. Jones reminding you that speed kills. Slow down this holiday weekend. Yadda,  yadda. Sorry Trooper Jones. Speed does NOT kill. Anyone that has driven on Germany’s autobahn can tell you that speed is not the […]

Do You Have 2020 Vision?

Every MBA school in America will tell you the importance of a 5 year plan. You have to have a clear vision of where you are headed, where your business will be, and what it will LOOK like five years from now. How many employees, how many customers, what kind of product mix? You have […]

Innovation and the BIG Deal, part two.

This is a story about the little things. The little things that solve little problems that give customers what they want and bring success to the little thing innovator. Hewlett-Packard had great success with the handheld calculator but they did NOT invent the handheld calculator. That honor belongs to Texas Instruments. The first calculator was […]