Are you solving the wrong problem?
Most teams jump straight to solutions. They brainstorm, they whiteboard, they debate — but often, they’re trying to fix the wrong thing. That’s where “How Might We?” comes in.
This question is more than a creative exercise — it’s a powerful mindset shift that can unlock breakthrough thinking, align teams, and lead to transformational outcomes. It’s also the title of a fast-paced, story-driven book by Skip Carney, a seasoned creative strategist and the inventor of the ReVision™ method — CarneyCo’s proven process for solving real problems inside real organizations.
A billion-dollar bet
In Start with How Might We, we meet Kelly Harris just after a keynote speech. He’s approached by a billionaire with a challenge: solve a problem that’s stumped some of the smartest minds in the country.
The problem?
World hunger – solved in six months.
The wager?
One million dollars.
The team?
A marriage counselor. A factory supervisor. An art teacher. A retired engineer. A college student. A skeptical COO. And one creative strategist with a method built to reframe everything.
This isn’t just a book about ideas. It’s a blueprint for solving real-world problems.
You'll Discover
- Why traditional brainstorming fails (and what to do instead)
- The 4 problem-solving “gifts” every team needs
- How asking better questions leads to better answers
- A step-by-step breakdown of the IDEA Process: Identify, Discover, Explore, Activate
Who is this for?
- Business leaders and executives looking for fresh strategies
- Teams struggling to break through creative roadblocks
- Entrepreneurs and innovators seeking game-changing insights
- Anyone looking to solve big problems with bigger ideas
What's Next?
- Want to unlock creative thinking in your organization?
- Want to challenge your team with a better way to problem-solve?
- Want to solve the right problems?
Skip Carney has been building and managing brands since 1980. As the founder of CarneyCo, he has worked with hundreds of companies across regional, national, and international markets to drive marketing innovation and brand success. A sought-after speaker, Skip is known for his engaging sessions on marketing innovation, leadership, and creative problem-solving.
Beyond the book: experience the ReVision process in action
Join a Workshop
Ready to transform how your team solves problems? Skip Carney’s ReVision Workshops will equip your organization with the tools to unlock creativity, identify better problems, and find breakthrough solutions.
- Hands-on sessions that redefine problem-solving
- Customized for businesses, nonprofits, and teams
- Practical takeaways you can apply immediately
