The 4 Deadliest Marketing Mistakes Mid-Sized Companies Make

Mistake #1: Chasing Tactics Without Strategy Prescription without diagnosis is malpractice. Spending on ads, SEO, video, social … without a unified message or end goal will not get you where you want to go. It’s important to have a strategy and goals in place to ensure you’re achieving the right results. Click here to Read […]

7 Signs Your Brand Needs a ReVision™

A rising tide lifts all boats. If your ship’s not rising, then your marketing, and your brand, could be an integral reason. It’s not that a new logo, tagline, or shiny campaign is what you need. It is likely you need a better lens, a better way to identify the problems, the opportunities, and the […]

Use Time Wisely

a clock showing that time and money coincide

Stop wasting time reading unwanted email messages. Follow the example of one busy team leader. He decided to respond to every email for a week with a note on its appropriateness. He responded with one of three comments:  1. Keep sending this sort of critical information. 2. Send this to a responsible person on my team, […]

Move Over, Rambo

Move over Rambo

Looking to inspire your coworkers? Try this suggestion at your next team building session: View a popular movie that promotes some value or skill pertinent to your job. Some possibilities include Wall Street (ethics), Jerry Maguire (sales), Norma Rae (leadership), and Twelve Angry Men (conflict resolution).

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