Top Salespeople Sell in Every Economy
Some salespeople view themselves as victims of the economy. They listen to all the pessimistic economic forecasts and blame declining sales on terrorists’ acts and other issues. Top salespeople accept no excuses for poor performance. They recognize that customers depend on them to perform tasks that need to be done. They view themselves as completely […]
Those Little Extras Make A Big Difference
Highly successful salespeople take a few extra steps to ensure their travel pays dividends: Meet a new person every time you call on an important customer. Network with all the key contacts at each customer. The more people who know you, your company, and your merchandise, the better chance you have of making the sale from […]
The Right Way to Write a Thank-You Note
1. Keep it short. Customers won’t read long notes. 2. Make it personal. Print the note yourself. Add your own stamp instead of company postage marks. 3. Don’t overdo it. If you send notes a lot, the gesture will lose its appeal. Generally a note every three months is reasonable. 4. Don’t always try to sell them something. The […]
Create a ‘Wish List’ to Bolster Your Customer Relationship
When you start a new customer relationship, sit down and make a “wish list” – all the concerns and needs the customer is facing that you might solve. From this, develop a checklist. Every time you make a sales call on that customer, review the list together. See how many things you have accomplished, discuss […]
How Often Should You Advertise?
What are people actually thinking about when they see your ad? Thomas Smith, a nineteenth-century London businessman, offered the following advice to advertisers in 1885. And his words still apply today: 1. The first time people look at your ad, they don’t even see it. 2. The second time, they don’t notice it. 3. The […]
