Marketing Insight

Do You Have “ROOF”?

“ROOF” stands for rapport, outcomes, outside, and flexibility. Next time you’re having a problem selling or communicating, ask yourself if you:

  • Are building and keeping Rapport
  • Are focusing on reaching your Outcome objectives
  • Are looking at things from Outside yourself (from another person’s perspective)
  • Have the Flexibility to change direction if your current tactics aren’t working
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