Be a Better Seller

Even experienced sellers need a refresher course every now and then. Here are five things for salespeople to remember to improve their persuasiveness during sales calls.  Selling isn’t about salespeople and their products. Selling is about customers and their problems. You’ll close more sales by being customer-centered, not self-centered.  Prospects who haven’t developed trust in you […]

Add Power to Your Sales Letters

What’s the most powerful section of your sales letter? Research shows that the postscript is one of the first (sometimes only) items a prospect looks at. Use the P.S. to restate your key point, emphasize a deadline, and/or pique the customer’s curiosity enough to read the entire letter. 

Winning Negotiation Tactics

Good negotiators walk out winners, getting the best of the deal. But when you negotiate, make sure your clients feel like winners, too. If not, they may not do business with you again.  Follow these four tactics for successful negotiations. 

Top Nine Telephone Basics

Phone skills are an important part of the job. The way you handle your phone is as important as a face-to-face meeting. So take the time to go over some of these basics. Here is a phone skills list from Step Hyken, a professional speaker and author specializing in customer service and customer relations.  1. […]

Handling Price Shoppers Who Play Games

Some buyers raise legitimate questions about price while others object because it seems the thing to do. These gamespeople are the most difficult to deal with. Some love to play and win. For them, the game can be as important as the win.  IDENTIFYING THE GAMESPEOPLELearning to identify gamespeople. Most of them fall into one […]