Keep Loyal Customers Satisfied with Personalized Service
While it is important for you to be personable with every customer, your repeat customers deserve service that goes beyond simple courtesies. You should make a serious effort not o
Battle the Three Primary Reasons Customers Defect
In the fight for new customers, what is your company doing to retain those you already have? Probably not enough. Increase customer retention by addressing the three reasons most c
Punch Up Your Presentation
Add persuasive punch to your next presentation by imagining you have got only five minutes to sell the organization’s president on your idea.
Give Your Customer a Toy!
We often limit corporate gifts to food, pens, and clothing items. Doesn’t everyone have enough coffee cups and mouse pads? What if we lightened up and gave customers desk to
Your Customers’ Perception Is Your Reality: Look at the Marketplace Through Their Eyes
If your customers do not perceive the value in what you are selling, they will most likely buy from your competitors. Focusing on the “drivers” that influence your cust
Go Beyond Price When Talking to Prospects
Your salespeople should never let price become the dominant factor in any customer’s decision. Even if your prices are competitive, you’ll do better in the long run by
Innovation Beats Brand
I love Bose. The company produces amazing sound and long ago set the standard for innovation and quality in the world of audio. I love my Wave Radio so much I sent Paul Harvey a le
