Those Little Extras Make A Big Difference
Highly successful salespeople take a few extra steps to ensure their travel pays dividends: Meet a new person every time you call on an important customer. Network with all the key contacts at each customer. The more people who know you, your company, and your merchandise, the better chance you have of making the sale from […]
How to CAPTURE Business
C – Customize: Create an individually targeted presentation and solution for each potential customer. A – Analogies: Find a sales situation in previous sales in which the buyer made a decision similar to the one you need from this buyer. Remember that adults act on precedent. P – Perceived value: Your buyer’s perception of your solution must […]
Tackling High-Priority Projects
Identify your top priorities. All jobs aren’t equally important, no matter how urgent they may appear. Due date alone is not always an indication of priority. Make a list. Putting all your jobs and their deadlines into chart form helps you weigh one against another when setting priorities. Know how much you have to do […]
The Right Way to Write a Thank-You Note
1. Keep it short. Customers won’t read long notes. 2. Make it personal. Print the note yourself. Add your own stamp instead of company postage marks. 3. Don’t overdo it. If you send notes a lot, the gesture will lose its appeal. Generally a note every three months is reasonable. 4. Don’t always try to sell them something. The […]
Ten Steps to Closing Every Sale
Closing sales doesn’t take magic. Just follow this simple 10-step plan: Get your prospect to say “yes” right away. As you talk to a customer, ask questions to which he or she will answer yes. This helps to establish the right frame of mind. Keep digging for the reasons behind the prospect’s objections. To every objection, […]
