SMART Ways to Build Loyalty
Success in wooing – and keeping – customers means being SMART: Specify. Spell out to what extremes you’ll go to win the customers’ loyalty – not just satisfaction. And make sure everyone in the organization knows how far you want to go. Measure. Determine which survey devices you’ll use to learn how well your “extreme” customer service is […]
Too Busy to Say Thank You?
Your intentions are good, and you know it’s important, but somehow you never have time to send that all-important thank-you note after closing a sale. Get a roll of stamps and a supply of attractive-yet-businesslike thank-you notecards. Put the notes, the stamps, and a couple of pens in a box or manila envelope, and keep […]
Navigating the Future: Artificial Intelligence and Workplace Belonging
We are entering an amazing age where there will be a symbiotic relationship between humans and intelligent systems.
Communicate Your Way to a Successful Close
You may be saying one thing, but your prospect is hearing something completely different. This could cause problems during the close. To communicate more effectively, consider the following for a successful close: Language. Speak in terms your prospect understands. Vague terminology and unclear jargon won’t close the sale. Avoid backtracking and longer-than-necessary explanations of what you […]
Everyone Can Use Cross – Promotion
Believe it or not, some other business has already spent the time, effort, and advertising dollars to attract a ton of customers for you – customers who can be yours for little more than the asking. We’re not talking about stealing anyone’s customers away but about gaining access to new customers or clients with the […]
