Why Bold Thinking Drives Breakthroughs
The Absurdity of Innovation When Albert Einstein said, “If at first the idea is not absurd, then there is no hope for it,” he wasn’t joking. Many of the world’s greatest breakthroughs
Why “Good” Is the Enemy of “Great” in Business Strategy
The Trap of “Good Enough” Most businesses don’t fail because they’re terrible. They fail because they’re good enough. Sales are steady, customers seem satisfied, and profits trickle in. Everything looks fine—until
The Myth That People Aren’t Creative
The Creativity Myth When most people think of “creative types,” they picture artists, designers, or inventors. But creativity isn’t limited to a chosen few—it’s a universal human trait.The truth is, everyone
The Extinction-to-Distinction Continuum
Every Business Is on a Journey No company stays in the same place forever. Markets shift, competitors evolve, and customer expectations change. Whether you realize it or not, your business
Why CEOs should care about innovation
Innovation: More Than a Buzzword Every CEO talks about growth, market share, and profitability. But underneath those goals lies a common thread: innovation. Without it, businesses stagnate, competitors pass them
Committee making a decision
The Promise and Problem of Committees Committees are formed with good intentions. Leaders want to gather diverse perspectives, build consensus, and ensure decisions reflect the whole organization. On paper, this
People planning innovation to business
Innovation: Everyone Wants It, Few Achieve It Ask any CEO if innovation matters and the answer will be unanimous. PwC’s Global Innovation Benchmark survey found that 61% of executives cite innovation
Wall of Post-It notes with company values
The Foundation Most Companies Ignore When leaders think about growth, they often leap to tactics: marketing campaigns, product launches, or new technologies. Yet the foundation for sustainable growth isn’t tactical—it’s
Leader at whiteboard planning
Good Strategy Isn’t Enough Every company has a strategy. Some have binders of them. But research consistently shows that the majority fail in execution. In fact, McKinsey reports that 70% of
The power of "How Might We"
Businesses often believe success comes from having the right answers. But in reality, it begins with asking the right questions. The quality of your questions determines the quality of your ideas,

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