Communicate Your Way to a Successful Close

You may be saying one thing, but your prospect is hearing something completely different. This could cause problems during the close. To communicate more effectively, consider the following for a successful close:  Language. Speak in terms your prospect understands. Vague terminology and unclear jargon won’t close the sale. Avoid backtracking and longer-than-necessary explanations of what you […]

Everyone Can Use Cross – Promotion

Believe it or not, some other business has already spent the time, effort, and advertising dollars to attract a ton of customers for you – customers who can be yours for little more than the asking.  We’re not talking about stealing anyone’s customers away but about gaining access to new customers or clients with the […]

Increase the Effectiveness of Your Emails with These Tactics

The rise of virtual teams and long-distance workplaces has brought a growing dependence on email. Like every form of communication, email is a tool that requires a certain amount of finesse. Here are some tips for you on getting the message across.1. One email, one topic. Don’t try to cover too much territory in a single […]

The Dos and Don’ts of Price

The presentation has gone well. The prospect has asked many good questions, seems satisfied with your responses, and agrees there is a need for your product or service. Now it’s time to talk price. What do you do?  If the buyer mentions price first and you’re not yet ready to talk about it, you can […]