Web Data Is Your BFF for Calculating ROI
The first, best thing you can do to measure ROI is to measure EVERY bit of customer activity on your website. What kind of traffic are you generating? Which products are generating
Long Sales Cycles With Complex Processes Can Complicate Determining ROI
The longer the cycle, the more difficult it becomes to separate out all the factors involved. Did the new ad campaign cause a big bump in Denver-area sales over the past year? Or w
ROI is a Great Tool – But Only in Specific Uses
Return on investment, or ROI, has proven to be an excellent gauge of marketing effectiveness when it comes to lead tracking and generation. This is a quantifiable process and lends
ROI Is Not (And Can Never Be) An Exact Science!
ROI, or Return on Investment, is a buzzword that has been hanging around business conference rooms forever, like a bellhop waiting in a hotel room for a tip. It’s one of thos
5 Ways to Problem-Solve
No matter if you’re a salesperson, sales manager, or CEO, you’ll face problems. They’re as inevitable as the sunset. So be prepared to solve difficulties with the
Battle the Three Primary Reasons Customers Defect
In the fight for new customers, what is your company doing to retain those you already have? Probably not enough. Increase customer retention by addressing the three reasons most c
Should You Accept a New Client? Try This Litmus Test First
As a new salesperson, you could never imagine turning down work. But as your career develops, you may decide that taking on a particular client is a bad move. Here are some times t
Powerful Telephone Skills
Be precise with clients. Avoid these murky statements when talking with customers: “I’ll rush the order.” Better: “I’ll overnight it today.” &
If You Talkamileaminute, No One Will Listen!
Your choice of words is always important when you are conducting business. The right choice can help you soothe an angry customer, close a sale, or earn a raise. But also important
Value-Added Selling is a Four-Step Process
Value-added selling is an ongoing process and, as such, contains four steps that repeat themselves constantly. 1st – Preparation. Commit to the value-added attitude. Be