Words That Kill the Sale
Despite the popular saying to the contrary, words can sometimes be stronger than actions. An example is when you’re presenting to a prospect, and you’ve covered all the bases, but the prospect still won’t say “yes.” Sometimes an adage applies: “It isn’t what you say; it’s the way that you say it.” In that case, your […]
Make Them an Offer They Can’t Refuse
If you make your customer feel comfortable about a potential purchase, you’ll improve your odds of making the sale. Put prospects at ease by giving them a free trial period or a money-back guarantee. Offer additional services or features in exchange for a quick buying decision. Add value to your product in ways your competition doesn’t (or can’t) […]
Good Marketing Isn’t Cheap. Cheap Marketing Isn’t good.
Anything worth doing is never easy. Investing in good marketing may feel expensive, but the investment is valuable for every business.
Customer Satisfaction Is Up When Wait Is Down
Before you put a great amount of time and money into a plan to improve customer satisfaction, consider this: A recent survey found that the most important factor affecting satisfaction was how long customers must wait. In fact, waiting had twice the impact of factors like friendly and knowledgeable reps and the range of products […]
Mistake City
If you fear mistakes, you’re bound to make them. Why? Because instead of playing to win, you’re playing not to lose. Taking the safe path can lead you down the wrong path. If you’re trying not to lose or make mistakes, you’ll come up short. This attitude becomes a crutch that will negatively affect your […]
