How to Build a Brand That Sells Itself

Most businesses market like everyone else. Promotions, ads, taglines – it all becomes a blur of noise to consumers. But a truly magnetic brand sells without selling – because it’s clear, distinct, and impossible to ignore. Click here to download CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 […]
Why You Need Marketing & Innovation to Thrive

Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?
Why ReVision™ is the Key to Creating Distinction for Your Business

Innovation often stalls not because of a lack of ideas but because the process for uncovering the right ideas is missing. If you’re facing marketing fatigue or a business problem that feels stuck, ReVision is the tool you need – the fuel for forward motion.
Build Trust By Making Your Marketing Relevant and Transparent

When you begin to use your website and measurement tools for ROI, you have yet another bridge to cross. You need to build trust within the people who use your site and/or respond to your various marketing efforts. The first step in building trust is to be accessible. If your site is easily navigable, even […]
They’ll Need to See Your Message 29 Times Before They Buy

This is what some marketing experts call the “Law of 29.” Whether or not you agree with the number of exposures it takes through the sales cycle is not important. What is important is that your prospect is going to have to see your message over and over before he/she buys your product or service. […]