How to Build a Brand That Sells Itself

Most businesses market like everyone else. Promotions, ads, taglines – it all becomes a blur of noise to consumers. But a truly magnetic brand sells without selling – because it’s clear, distinct, and impossible to ignore. Click here to download CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 […]

Why You Need Marketing & Innovation to Thrive

hand held out illustrated lightbulb in hand

Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?

Build Trust By Making Your Marketing Relevant and Transparent

sketch on table

When you begin to use your website and measurement tools for ROI, you have yet another bridge to cross. You need to build trust within the people who use your site and/or respond to your various marketing efforts. The first step in building trust is to be accessible. If your site is easily navigable, even […]

When Sales and Marketing Work Together, Great Things Happen

When sales and marketing work together great things can happen

“Marketing” is the discipline that strives to bring prospective customers to the “seller.” “Sales” takes the product or service to the “buyer.” When the two are bought into harmony with each other, great things can happen.  Marketing encompasses all sales promotional activities such as advertising, public relations, and marketing services. Through marketing, a company discovers […]

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