How to Build a Brand That Sells Itself

Most businesses market like everyone else. Promotions, ads, taglines – it all becomes a blur of noise to consumers. But a truly magnetic brand sells without selling – because it’s clear, distinct, and impossible to ignore. Click here to download CarneyCo: Creating Clarity. Inspiring Action. 📍 Rocky Mount, NC: 1653 Thomas A. Betts Pkwy | 252.451.0060📍 Jamestown, NC: 725 […]

Why You Need Marketing & Innovation to Thrive

hand held out illustrated lightbulb in hand

Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?

Build Trust By Making Your Marketing Relevant and Transparent

sketch on table

When you begin to use your website and measurement tools for ROI, you have yet another bridge to cross. You need to build trust within the people who use your site and/or respond to your various marketing efforts. The first step in building trust is to be accessible. If your site is easily navigable, even […]

They’ll Need to See Your Message 29 Times Before They Buy

They'll need to see your message 29 times

This is what some marketing experts call the “Law of 29.” Whether or not you agree with the number of exposures it takes through the sales cycle is not important. What is important is that your prospect is going to have to see your message over and over before he/she buys your product or service.  […]

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