Speak to your customers’ visual and auditory senses to propel your brand. As the landscape of digital marketing continuously evolves, the use of video has emerged as a powerful and essential tool for businesses seeking to connect with their target audiences in a compelling and engaging way. The importance of incorporating video into marketing strategies […]
There are two things that come to mind when thinking about the “Big Idea.” One is within the realm of marketing and advertising, and the other has to do more specifically with innovation in regards to products or technology. For this article, we will focus more on the marketing and advertising side, and the way […]
If your complaint is that it takes customers forever to make up their minds, maybe you don’t fully understand the decision-making process. Recognizing which stage a customer is in will help your sales strategy. Deciding to decide. Before customers select a product to purchase, they have to make up their minds to buy in the […]
There is a wide array of tools out there to choose from. And it is critical to understand your marketing needs to help you choose the right tools for the job at hand. With a range from SEO and SEM to ROI calculators and online scorecards, the options require a good look. The scorecard idea […]
The longer the cycle, the more difficult it becomes to separate out all the factors involved. Did the new ad campaign cause a big bump in Denver-area sales over the past year? Or was it the revamped website navigability? Possibly the new items in the product line? Or, was it the addition of two great […]
