The Illusion of Safety In business, “safe” often feels smart. Stick to proven products. Follow the industry playbook. Avoid risks that could damage the bottom line. But here’s the paradox: in a world defined by disruption, playing it safe is the riskiest move of all. Companies that cling to the familiar eventually fall behind. Competitors innovate, […]
The Weight of What We Already Know Most leaders assume innovation is about generating new ideas. But in practice, the real challenge is escaping old ones. Jean-Jacques Rousseau said it best: “It is harder to break the chains of habit than to invent new ones.” While businesses claim to want transformation, they often cling tightly to what […]
The Absurdity of Innovation When Albert Einstein said, “If at first the idea is not absurd, then there is no hope for it,” he wasn’t joking. Many of the world’s greatest breakthroughs sounded ridiculous at first. A horseless carriage? Absurd. A light bulb that lasts for hours? Absurd. Talking to someone across the world through a small […]
Innovation: More Than a Buzzword Every CEO talks about growth, market share, and profitability. But underneath those goals lies a common thread: innovation. Without it, businesses stagnate, competitors pass them by, and customers drift toward more distinct brands. Peter Drucker, the father of modern management, once said: “The purpose of business is to create a […]
Innovation: Everyone Wants It, Few Achieve It Ask any CEO if innovation matters and the answer will be unanimous. PwC’s Global Innovation Benchmark survey found that 61% of executives cite innovation as a top priority—yet only a fraction believe their organizations are good at it. Why the gap? It isn’t because employees lack ideas. In fact, […]
