Absurdity as the Seed of Innovation Albert Einstein’s famous quote reminds us: “If at first the idea is not absurd, then there is no hope for it.” Absurdity isn’t a flaw—it’s a feature of groundbreaking ideas. In Part 1, we explored why organizations must embrace absurdity. Here, we’ll dive deeper with fresh examples and insights […]
Revisiting the Continuum As we explored earlier, every business lives somewhere on a continuum from extinction to distinction. On one end are organizations that fail to adapt and disappear. On the other are those that uncover unique value, innovate boldly, and rise above competition.In Part 1, we defined the continuum and why distinction matters. In […]
The Committee Problem Every business has them: committees formed to tackle big challenges or make key decisions. In theory, committees should bring diverse perspectives, align stakeholders, and speed up progress.In practice? Committees often do the opposite. Instead of moving quickly, they bog down in endless meetings, watered-down decisions, and compromise that leaves no one satisfied.This dysfunction—what […]
Back to the Basics of Business In his timeless wisdom, management thinker Peter Drucker declared: “The purpose of business is to create a customer. Therefore, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Decades later, Drucker’s words remain more relevant than ever. […]
The Illusion of Safety In business, “safe” often feels smart. Stick to proven products. Follow the industry playbook. Avoid risks that could damage the bottom line. But here’s the paradox: in a world defined by disruption, playing it safe is the riskiest move of all. Companies that cling to the familiar eventually fall behind. Competitors innovate, […]
