Vision Needs Purpose and Passion
At Carney & Company, we approach marketing problems differently than every other agency in America. We employ our ReVision™ process to help our clients better identify their problems, build consensus on the solutions, and create a bold, new vision for their future. Our job is to change the future, and this is how we start. […]
March Madness and Innovation – what’s old is new.
We interrupt this blog for breaking news: I can now watch every game in the NCAA Tournament on my iPhone or iPad or Computer. It’ free. It’s easy and it’s innovation…in a retro kind of way. This is BIG. Imagine an entertainment model where the product is delivered absolutely free to the viewer and it […]
“And more” is not the answer. It’s the problem.
I was in Cincinnati recently and saw a sign that intrigued me…. Doughby’s – Calzones, Crepes, and More. My wife loves crepes, so I thought I might pick one up on the way back to the hotel. As I got closer, I saw another sign…for sale. Doughby’s was out of business. No crepes today, so […]
The Unique Selling Proposition – R.I.P.
The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindset of the USP is still there. It’s time to lay it to rest.
That’s absurd! vs. Innovation
When we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door.” You know the “but” people. They follow every new idea with a “but.” “But we tried that.” “But we can’t afford that.” “But we’ve never done that before!”
