Market Innovation So You Can Say “No”
Marketing is not just about growing. It is also about choice. Sure you want to give your customers choices, but you also want to be able to choose your customers. If you have a steady flow of inquiries and leads, you have more control over the kind of business you take. This is especially true […]
Market Innovation or Don’t Market
Innovation is the buzzword of the century and, while it is laudable to want to be like Apple or Amazon, it’s hardly necessary to reinvent your industry to find success. It IS necessary to market innovation. Why marketing innovation works. Simply put, innovation is a creative solution to a customer problem. Big problems, little problems, […]
