Innovation Beats Brand
I love Bose. The company produces amazing sound and long ago set the standard for innovation and quality in the world of audio. I love my Wave Radio so much I sent Paul Harvey a le
Agency Expands Reach Into Triad
Carney & Co. Welcomes Jessica McKnight as Vice President/ReVisioneer (Rocky Mount, NC) – Carney & Co., the Marketing Innovation Agency, announced today that Jessica M
The Unique Selling Proposition – R.I.P.
The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindse
Nobody buys a boat just to have a boat
When I discuss Marketing Innovation, one-on-one or with a group of 250, I always tell the story of the drill bit. It goes like this: You walk into Lowe’s to get a half i
Market Innovation to Avoid Extinction
Innovation guru Doug Hall says that every business, every product, every service is on a continuum somewhere between Monopoly and Commodity. At one end, you own the market (fo
Market Innovation So You Can Say “No”
Marketing is not just about growing. It is also about choice. Sure you want to give your customers choices, but you also want to be able to choose your customers. If you have a ste
Market Innovation or Don’t Market
Innovation is the buzzword of the century and, while it is laudable to want to be like Apple or Amazon, it’s hardly necessary to reinvent your industry to find success. It IS nec