Solutions

A systematic Approach to Custom solutions

We developed robust processes to efficiently and innovatively tackle business challenges. Whether you’re looking for a solid strategic business plan, unique brand message, internal alignment, community relations, a go-to-market strategy, or another custom solution, we have time-tested procedures to get the job done. These are the tools and approaches we use to help clients build beloved, purposeful, and results-driving campaigns.

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Product
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Sales
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ReVision

The tailored, unique strategic plan that utilizes all needed solutions and is customized to meet your needs and priorities.
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Core Foundation

Mission, vision, and values that move the company forward.
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Brand Focus

Your unique brand message, built from the ground up.
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Internal Alignment

The tools and training to ensure the whole team is on the same page.
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Market Introduction

The complete campaign that brings a product, service, or brand to market.
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Community Connections

Beyond public relations, true connections.
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Custom Insights

A deep dive into your customers, their problems, and the “WHY?”
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Product Innovation

Where innovation meets opportunity.
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Sales Strategy

When your sales message connects with your customers.
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Project Integration

Ongoing observation and maintenance of campaign effectiveness to ensure peak performance.
By partnering with CarneyCo, we are successfully telling our story and connecting with our customers and the community we serve in a more meaningful way than a transaction. We continue to see great results!
Neill Nelson
Neill Nelson Davenport Autopark
CarneyCo's innovative strategies and creative campaigns significantly boosted our brand visibility and local customer engagement. They balance professional and knowledgeable campaigns with a client-focused approach to our needs. We highly recommend CarneyCo to any business looking to elevate its marketing.
Matthew Smith - Southern Bank
Matthew SmithSouthern Bank
Partnering with CarneyCo changed the way we manage sales, present ourselves, and our entire perception. The results have been astounding.
Jim Skilton
Jim SkiltonSouthern Corrosion
CarneyCo partnered with us to develop, brand, introduce, and market new products. We’re growing at a significant pace thanks to CarneyCo.
Partick Holleran
Partick HolleranField Controls
The CarneyCo team is a great advocate for their clients. They believe in partnering with media partners in innovative ways to integrate their clients into communities. They have an understanding of brand mission and constantly keep their messages focused on that mission.
Amy Doane
Amy DoaneWNCT-TV

Kickstart your marketing with endless WOWs.

Go ahead. Grab 45 minutes. Let's talk about the #1 problem standing between your goals and your success. You'll get a sneak peek at how our strategy-first approach breaks down the barriers to get you where you want to go.

WOW Me!
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Rocky Mount NC

1653 Thomas A. Betts Pkwy
252 451 0060

Jamestown NC

725 W Main St Ste A
336 645 9064

C12, Vistage and MCAN member
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Core Foundation

How you are perceived in the market starts with who you are, who you hope to be, and what value you provide to your community and your customers.

Your Vision, Mission, and Core Values are the foundation of your company and should be at the heart of your marketing communications. Our Core Foundation program will create:

  • In-depth review of your distinctive brand values to create alignment
  • A succinct vision for the future — something everyone in the organization can understand, embrace, and use daily to make decisions
  • A mission statement that articulates your "reason for being" and why you do what you do
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Product Innovation

CarneyCo will delve into your industry and uncover where new product opportunities lie. We’ll then concept, pitch, and help bring to fruition business-building product introductions that will keep your company dynamic, relevant, and ahead of the market.

  • New target-market opportunities
  • Identification of unmet customer needs and gaps
  • Concept generation, design, and refinement
  • User testing, consumer insights
  • Go-to-market launch planning, including sales training
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Internal Alignment

How many times has a decent idea to improve your business stalled because of committee-itis or an inability to navigate corporate silos? Let CarneyCo be the objective voice in the room, the facilitator of progress. We can create internal campaigns to educate your team with elevator pitches, mission statements, brand essence videos, and even graphic and verbal guidelines to get your team dialed in before taking the notion to external audiences.
  • Internal training videos for new and old employees from beliefs to daily tasks
  • Assistance with recruitment/finding the right talent
  • Brand essence video
  • Unifying company culture
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Market Introductions

CarneyCo has a long history of helping companies, brands, and organizations expand their footprint. First, we pave the way and pique interest with teaser messaging. Then, we bring forward a full strategic and creative campaign. By the time you are in the new market, audiences will know why you’re there and how your presence will enhance their lives.

  • Rollout campaigns
  • Townhall introductions of the company and its key players
  • Brand identity training to build consistency in new markets
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Community Connections

Be loved in your hometown first. Then, build brand champions wherever your business does business. It sounds simple, but CarneyCo has spent years developing expertise in creating meaningful programs to connect businesses to their communities, creating good feelings, impactful word of mouth, and warm leads. 

  • Event planning, ideation, coordination, and on-site activation
  • Local media planning and buying
  • The spreading of the good news before, during, and after through proactive Public Relations management
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Sales Strategy

Selling is a contact sport. Successful selling combines “contact” with a solution that is both relevant and valuable. We develop strategies that cut through the “look at me” clutter and open doors that traditional sales techniques fail to open.

  • Create a bridge between marketing and sales
  • Develop better leads through proactive communications
  • Provide sales tools that are user-friendly and effective
  • Offer practical training on the WHY?
  • Determine ways to use brand messaging to boost close rates
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Project Integration

Once the strategic plan has been launched, it’s time to party – and keep an eye on how it’s going. The best campaigns are never “set it and forget it.” Count on us to monitor and routinely refine the plan and pieces to ensure you’re getting the results you want and the best impact for your investment. We’ll ensure that all campaigns are on the right track, with the right people in place, and solving the right problems for you and your customers.

  • Weekly and monthly scheduled meetings with key stakeholders to stay aligned on core deliverables
  • Quarterly sessions to review, improve, examine results, and refine where needed
  • Ongoing analysis and research exploring current and emerging market dynamics to help stay ahead of the competition
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ReVision™

The fuel to inspire, clarify, and launch your vision.™

This dynamic and collaborative session is the foundation for developing a smart strategy. It determines problems companies are facing, how we might turn challenges into opportunities, and what can be tackled first to provide the most fuel to your brand.
SEE THE WHOLE STORY
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Brand Focus

The essence of your brand should ring through every part of your organization, your internal and external communications, and every phase of the customer experience. It has to be distinctive, relevant, clear, and consistent. Our cooperative Brand Focus process brings your brand message and identity into crystal clear focus for your team and your marketplace. It’s more than what you are or what you do. It’s about how you are distinguished from the competition in marketplace and why your customers and prospects should care.

  • In-depth discovery and alignment of your distinctive brand voice
  • Creative development of tone, messaging, and visual representation
  • Define and articulate the brand essence and architecture
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Custom Insights

Fantastic ideas are born from good research. The more we know about your target audience and what truly drives them, the more your business will connect with them in a way that drives success and solves their problems. We uncover meaningful information to bring the insights to light and connect them to what your business can deliver.

  • Qualitative (in-depth interviews, focus groups, open-ended surveys, social listening, man-on-the-street interviews, white paper/third-party research analysis and recommendations)
  • Quantitative (positioning testing, brand attribute testing, competitive analysis, awareness studies)
  • Strategic and creative (strong processes that deliver relevant, sound recommendations)
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