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Solutions

strategic solutions to elevate your brand

Your challenges are unique, and so are our solutions. At CarneyCo, we bring strategy, clarity, and creativity together—so you don’t just compete in your market, you lead it.

Brand Growth Starts With Strategy & Clarity

Your brand has untapped potential. We help you unlock it. Our proven solutions identify opportunities, refine messaging, and strengthen market positioning to help businesses stand out, connect with their audiences, and drive sustainable growth.

A Smarter Approach to Branding & Marketing

Success starts with solid strategies. Our solutions are designed to uncover insights, align teams, and implement strategies that work. We don’t believe in quick fixes or generic plans—we craft tailored solutions based on in-depth research, strategic alignment, and innovative creative execution.

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ReVision

Not sure what’s holding your business back? We uncover the root of the problem and provide a roadmap for success.

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Core Foundation

Your brand lacks clarity? We define your mission, vision, and values to align your team and messaging.

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Brand Focus

Struggling to stand out? We craft a distinct brand identity that resonates with your audience.

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Internal Alignment

Your team isn’t on the same page? We ensure company-wide consistency and engagement.

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Market Introduction

Launching something new? We create campaigns that capture attention and drive action.

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Community Connections

Need stronger local engagement? We connect you with the right audiences to build loyalty.

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Custom Insights

Unsure of your customers’ needs? We conduct research that informs smarter marketing.

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Product Innovation

Want to expand your offerings? We identify opportunities that align with market demands.

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Sales Strategy

Leads not converting? We align sales and marketing for seamless customer journeys.

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Project Integration

Need ongoing support? We optimize campaigns for sustained success and maximum ROI.

Your Growth Starts Here

Transformation doesn’t happen by accident – it happens by design. If you’re ready to elevate your brand, strengthen your strategy, and drive measurable growth, CarneyCo is ready to help. Contact us today to discover how our tailored solutions can drive your success.

Ready to take your business to new heights?
By partnering with CarneyCo, we are successfully telling our story and connecting with our customers and the community we serve in a more meaningful way than a transaction. We continue to see great results!
Neill Nelson
Neill Nelson Davenport Autopark
CarneyCo's innovative strategies and creative campaigns significantly boosted our brand visibility and local customer engagement. They balance professional and knowledgeable campaigns with a client-focused approach to our needs. We highly recommend CarneyCo to any business looking to elevate its marketing.
Matthew Smith - Southern Bank
Matthew SmithSouthern Bank
Partnering with CarneyCo changed the way we manage sales, present ourselves, and our entire perception. The results have been astounding.
Jim Skilton
Jim SkiltonSouthern Corrosion
CarneyCo partnered with us to develop, brand, introduce, and market new products. We’re growing at a significant pace thanks to CarneyCo.
Partick Holleran
Partick HolleranField Controls
The CarneyCo team is a great advocate for their clients. They believe in partnering with media partners in innovative ways to integrate their clients into communities. They have an understanding of brand mission and constantly keep their messages focused on that mission.
Amy Doane
Amy DoaneWNCT-TV
The biggest takeaway for me is the change in perspective this process gave us and the speed at which we arrived to possible solutions; instead of only seeing the problems, through the power of "How Might We?" we learned how to see the possibilities. It really is a different way of thinking, and our team is so excited to implement the solutions we discussed.
Joan Maxwell
Joan MaxwellRegulator Marine

Kickstart your marketing with endless WOWs.

Go ahead. Grab 45 minutes. Let's talk about the #1 problem standing between your goals and your success. You'll get a sneak peek at how our strategy-first approach breaks down the barriers to get you where you want to go.

WOW Me!
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Rocky Mount NC

1653 Thomas A. Betts Pkwy
252 451 0060

Jamestown NC

725 W Main St Ste A
336 645 9064

C12, Vistage and MCAN member
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ReVision™

The fuel to inspire, clarify, and launch your vision.™

This dynamic and collaborative session is the foundation for developing a smart strategy. It determines problems companies are facing, how we might turn challenges into opportunities, and what can be tackled first to provide the most fuel to your brand.
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Core Foundation

How you are perceived in the market starts with who you are, who you hope to be, and what value you provide to your community and your customers.

Your Vision, Mission, and Core Values are the foundation of your company and should be at the heart of your marketing communications. Our Core Foundation program will create:

  • In-depth review of your distinctive brand values to create alignment
  • A succinct vision for the future — something everyone in the organization can understand, embrace, and use daily to make decisions
  • A mission statement that articulates your "reason for being" and why you do what you do
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Brand Focus

The essence of your brand should ring through every part of your organization, your internal and external communications, and every phase of the customer experience. It has to be distinctive, relevant, clear, and consistent. Our cooperative Brand Focus process brings your brand message and identity into crystal clear focus for your team and your marketplace. It’s more than what you are or what you do. It’s about how you are distinguished from the competition in marketplace and why your customers and prospects should care.

  • In-depth discovery and alignment of your distinctive brand voice
  • Creative development of tone, messaging, and visual representation
  • Define and articulate the brand essence and architecture
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Internal Alignment

How many times has a decent idea to improve your business stalled because of committee-itis or an inability to navigate corporate silos? Let CarneyCo be the objective voice in the room, the facilitator of progress. We can create internal campaigns to educate your team with elevator pitches, mission statements, brand essence videos, and even graphic and verbal guidelines to get your team dialed in before taking the notion to external audiences.
  • Internal training videos for new and old employees from beliefs to daily tasks
  • Assistance with recruitment/finding the right talent
  • Brand essence video
  • Unifying company culture
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Market Introductions

CarneyCo has a long history of helping companies, brands, and organizations expand their footprint. First, we pave the way and pique interest with teaser messaging. Then, we bring forward a full strategic and creative campaign. By the time you are in the new market, audiences will know why you’re there and how your presence will enhance their lives.

  • Rollout campaigns
  • Townhall introductions of the company and its key players
  • Brand identity training to build consistency in new markets
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Community Connections

Be loved in your hometown first. Then, build brand champions wherever your business does business. It sounds simple, but CarneyCo has spent years developing expertise in creating meaningful programs to connect businesses to their communities, creating good feelings, impactful word of mouth, and warm leads. 

  • Event planning, ideation, coordination, and on-site activation
  • Local media planning and buying
  • The spreading of the good news before, during, and after through proactive Public Relations management
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Custom Insights

Fantastic ideas are born from good research. The more we know about your target audience and what truly drives them, the more your business will connect with them in a way that drives success and solves their problems. We uncover meaningful information to bring the insights to light and connect them to what your business can deliver.

  • Qualitative (in-depth interviews, focus groups, open-ended surveys, social listening, man-on-the-street interviews, white paper/third-party research analysis and recommendations)
  • Quantitative (positioning testing, brand attribute testing, competitive analysis, awareness studies)
  • Strategic and creative (strong processes that deliver relevant, sound recommendations)
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Product Innovation

CarneyCo will delve into your industry and uncover where new product opportunities lie. We’ll then concept, pitch, and help bring to fruition business-building product introductions that will keep your company dynamic, relevant, and ahead of the market.

  • New target-market opportunities
  • Identification of unmet customer needs and gaps
  • Concept generation, design, and refinement
  • User testing, consumer insights
  • Go-to-market launch planning, including sales training
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Sales Strategy

Selling is a contact sport. Successful selling combines “contact” with a solution that is both relevant and valuable. We develop strategies that cut through the “look at me” clutter and open doors that traditional sales techniques fail to open.

  • Create a bridge between marketing and sales
  • Develop better leads through proactive communications
  • Provide sales tools that are user-friendly and effective
  • Offer practical training on the WHY?
  • Determine ways to use brand messaging to boost close rates
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Project Integration

Once the strategic plan has been launched, it’s time to party – and keep an eye on how it’s going. The best campaigns are never “set it and forget it.” Count on us to monitor and routinely refine the plan and pieces to ensure you’re getting the results you want and the best impact for your investment. We’ll ensure that all campaigns are on the right track, with the right people in place, and solving the right problems for you and your customers.

  • Weekly and monthly scheduled meetings with key stakeholders to stay aligned on core deliverables
  • Quarterly sessions to review, improve, examine results, and refine where needed
  • Ongoing analysis and research exploring current and emerging market dynamics to help stay ahead of the competition