Workshop
Build a Business of Significance
Clarity. Readiness. Value.
Most business owners are busy running their companies — but few have taken the time to step back and ask the harder questions:
- Is my business truly building value — or just providing income?
- Could it run without me?
- Is my business actually supporting the life I want next?
Attend this FREE workshop on January 20th to build a Next-Level Business with Value Acceleration, Owner Readiness, and Real Confidence. It is designed to help business owners gain clarity across business, personal, and financial readiness — and take the first step toward building a business of significance: one that is valuable, resilient, and aligned with the owner’s future.
It’s about building the right business — on purpose.
This session is designed for established business owners who want more than growth for growth’s sake.
Who This Workshop Is For:
- Owners who want their business to be an asset, not a burden
- Those who value clarity, planning, and intentional decision-making
- Owners with employees and operational complexity
- Leaders thinking about the next chapter — even if it’s years away
This is not for:
- Startups or side hustles
- Owners looking for tactical marketing tips
- Anyone seeking a one-size-fits-all solution
If you’re asking, “Am I building this the right way?” — you’re in the right room.
What You’ll Walk Away With
In this interactive session, you will:
- Understand what truly drives business value — beyond revenue and profit
- Identify gaps in business, personal, and financial readiness that limit flexibility and options
- Gain clarity on your wealth gap — and how much of your future is tied to the business
- See your business through an owner’s lens, not an operator’s lens
- Leave with practical insights you can immediately apply — not theory or fluff
Why This Matters
According to national research, most owners expect to exit their business within the next 10 years — yet few have aligned plans across their business, personal life, and finances.
- Owner dependence
- Burnout
- Missed value
- Limited options when life changes
A business of significance isn’t built at the finish line.
It’s built intentionally — years in advance.
What Makes This Different
This is not a lecture.
It’s a facilitated, owner-level conversation.
- Reduce risk
- Increase enterprise value
- Align the business with what matters most to the owner
Your business is likely your greatest asset — but only if it’s built intentionally.
This is your opportunity to step out of the day-to-day and into the role of owner — with clarity, confidence, and purpose.
Facilitators
Jessica McKnight
CEO + President, CarneyCo
Jessica Carney McKnight is President + CEO of CarneyCo, a strategy-first business transformation agency. A Certified Exit Planning Advisor (CEPA®), she helps business owners build companies of significance by strengthening the 4Cs of intangible capital and unlocking the wealth trapped inside their businesses. Through the Value Acceleration Methodology™ and CarneyCo’s proprietary ReVision™ Transformation System, Jessica guides leadership teams to uncover blind spots, align around what matters most, and turn complex challenges into clear, actionable strategies—continuing her family’s legacy of thinking big, serving well, and driving Clarity → Action → Transformation.
Brett Hickman
Client Advisor, Stratudex Financial of Raymond James
Brett V. Hickman launched STRATUDEX Financial of Raymond James to deliver a strategic approach to wealth and exit planning for business owners. With a strong background in entrepreneurship and operations, Brett applies a business owner’s mindset to help clients align personal financial readiness with business strategy, driving value today and maximizing outcomes in the future. His transition into wealth planning followed a successful exit from Rhino Sports & Entertainment Services, a company he founded and grew from a startup into a multi-state operation before selling in 2021.
Date & Time
Tuesday, January 20th
11:30 a.m. – 1:00 p.m.
Lunch is complimentary.
Location
Center for Private Business
Winston-Salem
500 West 5th Street
Suite 300
Winston-Salem, NC 47101
Space is limited for this FREE event! Reserve your spot today!
Deadline to register is Thursday, January 15th
Brett Hickman, 336.734.1023, Brett.hickman@raymondjames.com, 00 N Main St, Suite 2400; W-S, NC 27101.
Raymond James does not provide tax or legal services. Please discuss these matters with the appropriate professional. Raymond James is not affiliated with the above organizations.© 2024 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. 24-ECMIB3 l -077 4 MM/KR/JPR 7 /24