How to Work a Customer in One Minute
You’re at a networking event or riding the elevator. Standing next to you is the ideal prospect, but this is no time to launch into a sales presentation. You’ve got one minute, at most, to explain who you are and what you sell in a way that will spark the prospect’s interest. Here’s what to […]
Words That Kill the Sale
Despite the popular saying to the contrary, words can sometimes be stronger than actions. An example is when you’re presenting to a prospect, and you’ve covered all the bases, but the prospect still won’t say “yes.” Sometimes an adage applies: “It isn’t what you say; it’s the way that you say it.” In that case, your […]
Lessons from Steve Jobs
Albert Einstein once said, “If at first the idea is not absurd, then there is no hope for it.” Steve Jobs took those words to heart. Every innovation he envisioned was at first considered absurd, undoable, and generally far-fetched. Lesson One: If the idea is right and you know it, it doesn’t matter if everyone […]
Ummm….ladies. My eyes are up here.
I was taking a morning walk around the marina in New Bern the other day. Lots of folks were out for their morning coffee. There were joggers, walkers, talkers… It was a busy, summer morning and I encountered what seemed like an unusual number of attractive ladies. As they approached, each one broke into a […]
March Madness and Innovation – what’s old is new.
We interrupt this blog for breaking news: I can now watch every game in the NCAA Tournament on my iPhone or iPad or Computer. It’ free. It’s easy and it’s innovation…in a retro kind of way. This is BIG. Imagine an entertainment model where the product is delivered absolutely free to the viewer and it […]
