5 Ways to Problem-Solve
No matter if you’re a salesperson, sales manager, or CEO, you’ll face problems. They’re as inevitable as the sunset. So be prepared to solve difficulties with these tips to enhance your problem-solving ability.
Category: Sales & Marketing Alignment
Should You Accept a New Client? Try This Litmus Test First
As a new salesperson, you could never imagine turning down work. But as your career develops, you may decide that taking on a particular client is a bad move. Here are some times to say “no” or to refer the business to a colleague: You are entering uncharted territory. It is tempting to learn a […]
The 5 R’s of Sales Success
Here’s how the five R’s – Relevance, Receptivity, Recognition, Responsiveness, and Relationship – can help you differentiate your company’s product and services: Make your message more relevant. Top marketers are using their customer information to find better ways to make their messages and communications more relevant to the customer. By knowing customers’ needs, behaviors, and perceptions, marketers can target specific […]
Improve Client Relationships in a Wired World
Since electronic communication has permanently changed business, it’s necessary to take special steps to protect customer relationships. Here are some tips to help you stay in touch in the age of electronic gatekeepers: Schedule face-to-face meetings. Find time to have lunch or to attend an industry meeting with your customers. We risk becoming so work-focused that […]
Don’t Forget the Powerful Sales Letter
In spite of the multitude of communication options available today, the sales letter remains a viable vehicle for reaching your prospects. Here are a few tips to help you revive this “ancient” art to your advantage: Use an arresting headline. Your prospects will continue reading if the first line they see is something like “Outsmart your […]