A professional conference or seminar can be well worth the time away from the office if you take the right approach. Here’s how to turn your next professional meeting into a valuable experience: Prepare yourself ahead of time. For example, list at least five specific questions you want answered at the conference. Use break time […]
If your customers do not perceive the value in what you are selling, they will most likely buy from your competitors. Focusing on the “drivers” that influence your customers’ perceptions of value can help you position your product or service as a solution to the challenges they face. Here are their primary concerns: Financial. Your […]
A guarantee isn’t a gimmick; it’s the portal to improving customer relations. When your company has the courage to promise absolute satisfaction or give customers their money back, you differentiate yourself from your competitors by announcing up front that your number one long-term goal is customer loyalty. The guarantee is also a good word-of-mouth promotion […]
If you fear mistakes, you’re bound to make them. Why? Because instead of playing to win, you’re playing not to lose. Taking the safe path can lead you down the wrong path. If you’re trying not to lose or make mistakes, you’ll come up short. This attitude becomes a crutch that will negatively affect your […]
Don’t dilute the impact of your message. Instead, help your audience follow along: minimize words and statistics on slides; use contrasting colors and varied type fonts to increase readability; don’t clutter the screen; provide written handouts. Remember: visuals should be a backdrop, not the main event, when you make a closing presentation.
