Kids Know How to Innovate

kids building a robotic car

The world is one big school, and sometimes our lessons come from unlikely places. For instance, if salespeople were more like kids, they might be more successful. Consider these examples.  Kids don’t pay attention to the word “no.” They ignore it and keep right on going. Maybe they are not always successful, but “no” doesn’t stop […]

The 7 Biggest Marketing Mistakes That Are Costing You Customers

gear photo with common mistakes written on it

Marketing should drive growth, build loyalty, and make your brand stand out. But too often, businesses unintentionally sabotage their success with avoidable missteps. Whether you’re investing heavily in campaigns or just getting started, recognizing and correcting these mistakes can be the difference between stagnant results and scalable success.

Seven Tips for Qualifying

Your goal in professional selling is straightforward: determine the customer’s needs, offer solutions, and successfully conclude the transaction as soon as possible. This necessitates qualifying prospects. Here are seven reasons why it is essential to qualify your customers: Qualifying determines wants, needs, and desires. Once you discover there is a distinct need that can be fulfilled […]

Why You Need Marketing & Innovation to Thrive

hand held out illustrated lightbulb in hand

Let’s be honest: Many business leaders view marketing as optional or superficial. Something to explore after operations are streamlined or sales are strong. Innovation? That’s for tech startups or billion-dollar brands, right?