Give Your Customer a Toy!
We often limit corporate gifts to food, pens, and clothing items. Doesn’t everyone have enough coffee cups and mouse pads? What if we lightened up and gave customers desk toys? Most adults who receive toys will claim that they are “for the kids,” but the smiles on their faces give another message. Be sure the toy […]
Your Customers’ Perception Is Your Reality: Look at the Marketplace Through Their Eyes
If your customers do not perceive the value in what you are selling, they will most likely buy from your competitors. Focusing on the “drivers” that influence your customers’ perceptions of value can help you position your product or service as a solution to the challenges they face. Here are their primary concerns: Financial. Your […]
Innovation Beats Brand
I love Bose. The company produces amazing sound and long ago set the standard for innovation and quality in the world of audio. I love my Wave Radio so much I sent Paul Harvey a letter about it. He read it on his show for over three years. So when it came time to replace […]
