After you get your website up to date, make sure your staff members are up to date on all the new improvements to the website, your updated approach to ROI, and the basics of your ROI philosophy. This will guide them and enable them to use these tactics whenever and wherever they can apply them. […]
There is a wide array of tools out there to choose from. And it is critical to understand your marketing needs to help you choose the right tools for the job at hand. With a range from SEO and SEM to ROI calculators and online scorecards, the options require a good look. The scorecard idea […]
As we all know, if you build objectives and support them with goals, you must have a way to track your progress. Make sure that you build milestones into the process of assessing ROI. You won’t be able to quantify an entire process overnight. Instead, you can begin incrementally (with leads, of course). Then, move […]
As with any other process objective, your people have to break major ROI objectives into smaller, achievable ROI goals. This is especially important when you’re dealing with the aforementioned long and complex processes. It takes time and focus – and again, you may want to involve multidisciplinary groups from different areas of your business. Publish […]
There is no better way to prove ROI than to set clear objectives, outline them in terms of goals and expectations, and delineate methods to reach those objectives. Just like your creative approach, this will differ for every company and in every area of business. Some businesses will have a more difficult time in tying […]
1653 Thomas A. Betts Pkwy
252 451 0060
725 W Main St Ste A
336 645 9064
