When you begin to use your website and measurement tools for ROI, you have yet another bridge to cross. You need to build trust within the people who use your site and/or respond to your various marketing efforts. The first step in building trust is to be accessible. If your site is easily navigable, even […]
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item most difficult to quantify in terms of value provided is the cost of marketing products and services. Marketers, both in-house and agency-based, are regularly cross-examined: […]
High-performance organizations focus strongly on providing superior customer service and developing employee potential. You can create your own high-performance department that exceeds expectations by starting with these steps: PROVIDE INFORMATION To achieve their highest potential, employees need every bit of information you can supply about their jobs, the organization’s vision and strategy, its financial performance, and […]
After you get your website up to date, make sure your staff members are up to date on all the new improvements to the website, your updated approach to ROI, and the basics of your ROI philosophy. This will guide them and enable them to use these tactics whenever and wherever they can apply them. […]
There is a wide array of tools out there to choose from. And it is critical to understand your marketing needs to help you choose the right tools for the job at hand. With a range from SEO and SEM to ROI calculators and online scorecards, the options require a good look. The scorecard idea […]
