For CEOs, marketing is both a necessity and a challenge. Ensuring your marketing dollars generate measurable returns is critical. But how do you track success beyond vanity metrics like clicks and impressions?
When you begin to use your website and measurement tools for ROI, you have yet another bridge to cross. You need to build trust within the people who use your site and/or respond to your various marketing efforts. The first step in building trust is to be accessible. If your site is easily navigable, even […]
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item most difficult to quantify in terms of value provided is the cost of marketing products and services. Marketers, both in-house and agency-based, are regularly cross-examined: […]
Let the heart rule the head – because this is true with 90 percent of your customers. We all like to think that we make our purchasing decisions in a completely rational manner. But, increasingly, research shows this is far from true. We are emotional beings, and we make most of our decisions emotionally. Many […]
High-performance organizations focus strongly on providing superior customer service and developing employee potential. You can create your own high-performance department that exceeds expectations by starting with these steps: PROVIDE INFORMATION To achieve their highest potential, employees need every bit of information you can supply about their jobs, the organization’s vision and strategy, its financial performance, and […]
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