Good Marketing Isn’t Cheap. Cheap Marketing Isn’t good.
Anything worth doing is never easy. Investing in good marketing may feel expensive, but the investment is valuable for every business.
Make Your Follow-Ups Count
The Sales Bible Prospecting can get to be a lot like learning multiplication tables – mindless repetition of the same process. Often we send out letters to our prospects, then call to ask if they received the letter, and what do they say? “No!” Let’s look at other ways of following up on that initial […]
Benefit From Account Reviews
The selling advantage A regular account review is an excellent way to keep in touch with your regular customers and let them know you are interested in their well-being. Set up a tickler file to keep track of all the notes about your key accounts and personal items to review before each sales call. On […]
Give Your Customer a Toy!
We often limit corporate gifts to food, pens, and clothing items. Doesn’t everyone have enough coffee cups and mouse pads? What if we lightened up and gave customers desk toys? Most adults who receive toys will claim that they are “for the kids,” but the smiles on their faces give another message. Be sure the toy […]
What You Need to Know About ROI
As business owners, managers, and accountants sit down to take stock of their respective budgets, the first place they look is the major expense column. And the major expense item most difficult to quantify in terms of value provided is the cost of marketing products and services. Marketers, both in-house and agency-based, are regularly cross-examined: […]
