Punch Up Your Presentation

Add persuasive punch to your next presentation by imagining you have got only five minutes to sell the organization’s president on your idea. 

Selling the Quick Payback

One of the tricks of closing the sale, especially when selling to CFOs and other financial executives, is demonstrating return on investment. Prospects want to know that if they spend $1, they will get back $2. Copywriter Mike Pavlish puts it this way: “You must convince the prospect that the price you ask is a […]

Boost Sales with Incentive Programs

Incentive programs can do wonders for your sales figures – but only if the incentives are well-planned. Here are some basic steps to map out successful incentives contests.  Pinpoint the goal and audience. Remember to keep the objective attainable, measurable, simple, and meaningful for your audience.  Set the budget. The contest should cover its costs. […]

Nash Community College Announces Marketing Partnership with CarneyCo

Rocky Mount, N.C. – Nash Community College has selected CarneyCo, a strategic marketing agency, as its agency of record after a robust agency search. “We’re so excited to be working with the team at Nash Community College,” said Jessica McKnight, President of CarneyCo, which is based in Rocky Mount. “They’re so devoted to their students […]

Send a Travel Postcard to Increase Your business

Here’s a simple way to use postcards to attract new customers. The next time you’re at an industry convention, buy 25 postcards that represent the place you’re visiting. Think of a clever headline that ties in with the picture on the card. For example, a real estate agent sent a Nashville postcard that showed horses […]