Return on investment, or ROI, has proven to be an excellent gauge of marketing effectiveness when it comes to lead tracking and generation. This is a quantifiable process and lends itself easily to measurement. There is a long and proven track record of companies using lead tracking to determine ROI. It dates back three decades. […]
When you begin to use your website and measurement tools for ROI, you have yet another bridge to cross. You need to build trust within the people who use your site and/or respond to your various marketing efforts. The first step in building trust is to be accessible. If your site is easily navigable, even […]
This is what some marketing experts call the “Law of 29.” Whether or not you agree with the number of exposures it takes through the sales cycle is not important. What is important is that your prospect is going to have to see your message over and over before he/she buys your product or service. […]
“Marketing” is the discipline that strives to bring prospective customers to the “seller.” “Sales” takes the product or service to the “buyer.” When the two are bought into harmony with each other, great things can happen. Marketing encompasses all sales promotional activities such as advertising, public relations, and marketing services. Through marketing, a company discovers […]
Three individual businesses solved their prodigal customer woes with twists on the same advice from Los Angeles marketing consultant Jay Abraham: Dangle a freebie. The secret lies in the strategy: A retail store mails $20 vouchers to customers who haven’t come through its door within nine months; research shows 40% of those using “welcome back” […]
