How Often Should You Advertise?

What are people actually thinking about when they see your ad? Thomas Smith, a nineteenth-century London businessman, offered the following advice to advertisers in 1885. And his words still apply today:  1. The first time people look at your ad, they don’t even see it.  2. The second time, they don’t notice it.  3. The […]

Brain Power

Nothing beats a good idea’s potential return on investment. Make brainstorming sessions more productive with these steps to create the right environment, initiate the flow of ideas, and keep the session fun.  Creating the right environment. Place stacking chairs outside the meeting place and ask participants to carry their chairs in themselves so the group […]

Discover the Creativity

To regain your imaginative edge:  Disrupt your daily habits. Commute to work a different way. Redecorate your office. “Borrow” an unused workspace. Changing your environment can sharpen your sensory perceptions and spark creativity.  Give up. Devote a few days to not thinking about the problem. Temporarily setting aside your creative challenge can help relieve pressure […]

Add Props to Your Presentation

According to Andrea Nierenberg, president of The Nierenberg Group, you can add power and pizzazz to your presentations by using props. She shares the following ideas, which cost little but can help you persuade, inform, and educate your audience.  Add intrigue.Nierenberg talks about how she taped a $10 bill to the podium. No one mentioned […]